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Cheryl P. Leb

Posted on Sep 6, 2017 by in 2017 |

Partner, Co-chair of Diversity Committee at Kelly Hart & Hallman LLP

Cheryl P. Leb focuses her practice on the protection and maintenance of domestic and international intellectual property
and the handling of related commercial transactions, including the registration of copyright and trademark rights,
documenting manufacturing relationships and distribution arrangements, rights licensing, and other commercial
arrangements that involve the use or transfer of intellectual property rights. Her clients—which include major consumer
brands, authors, publishers, and non-profit charities—rely on her ability to think creatively and help them navigate an often
confusing legal framework.

Ms. Leb enjoys working with companies to establish and expand their brands and seeks innovative and cost-effective ways
to protect their intellectual property assets in the U.S. and abroad. She routinely files applications with the United States
Copyright Office and the United States Patent and Trademark Office, and represents clients in Uniform Domain Resolution
Policy (UDRP) proceedings. Ms. Leb works alongside her clients to orchestrate multi-international brand expansions, as well
as negotiate agreements covering a variety of intellectual property rights, such as technology and service agreements,
copyright and trademark licenses, strategic alliance agreements, and publishing agreements.

Experience and Highlights

In her over nineteen years of practice, Ms. Leb has worked on numerous transactions involving intellectual property and
rights of publicity. The following examples are representative of her specialized practice:

 Coordinated the management of an internationally known consumer brand’s trademark portfolio in over 40 countries worldwide
 Represents the heirs to the estate of the legendary golfer Ben Hogan, and coordinates the licensing of his rights of publicity and the publishing of the world famous book, Ben Hogan’s Five Lessons: The Modern Fundamentals of Golf
 Instituted and won numerous Uniform Domain Name Policy Proceedings to recover domain names that infringed upon her clients’ trademark rights
 Teamed with several clients to establish charitable corporations and then assist in the selection of their trademarks and branding, as well as working with the non-profits to protect their websites, content, and artwork
 Assists clients in filing trademark registrations with United States Customs and Border Protection and with international custom agencies throughout the world as part of an overall brand protection and anti-counterfeiting initiative

Affiliations and Honors

 American Law Institute, Member
 Texas Bar Foundation, Fellow
 Tarrant County Bar Association, Intellectual Property Section Chair, 2010-2011 Vice Chair, 2009-2010 Secretary/Treasurer, 2008-2009
 Kelly Hart & Hallman, Diversity Committee Co-Chair
 Recognized as a “Texas Super Lawyer” by Thomson Reuters, published by Texas Monthly magazine, 2013-2017
 Recognized as a “Texas Rising Star” by Super Lawyers, a Thomson Reuters service, published by Texas Monthly, magazine, 2005-2013
 Selected as a “Top Attorney” by Fort Worth, Texas magazine in Technology and Intellectual Property, 2002, 2005-2016
 Named a “Top Attorney” in Intellectual Property Law and Technology/Virtual Law by 360 West Magazine, 2017
 Honored as one of Fort Worth’s “40 Under 40” by the Fort Worth Business Press, 2011
 Featured profile in 2006 Rising Stars edition of Texas Monthly magazine
 In 2012 Ms. Leb served as an Adjunct Trademark Professor at Texas Wesleyan University School of Law. In 2013, she served as an Adjunct Professor at the Texas A&M University School of Law teaching an Entrepreneurial Law Clinic. From 2014-2016, she served as the Trademark Clinic Supervising Attorney and Adjunct Professor for the Texas A&M University School of Law, United States Patent and Trademark Office Law School Clinic.


 Southern Methodist University Dedman School of Law, J.D., cum laude, 1998
Phi Delta Phi
Order of the Coif
 Florida State University, B.S., magna cum laude, 1995


 State Bar of Texas, 1998

Speeches and Publications

 Contributing Chapter Author in Aspatore’s Inside the Minds: Recent Trends in Trademark Protection, 2013 Edition
 Speaker at the 2011 19th Annual Texas Minority Counsel Program on the Topic of “Social Media and the Law”
 Author of Social Media: The Good, The Bad, and The Lucky, 19th Annual Texas Minority Counsel Program
 Speaker at the 2006 14th Annual Texas Minority Counsel Program: “Negotiation Strategies: Issues Faced in the Negotiation of Intellectual Property Licenses and Entertainment Industry Agreements”
 Speaker, Tarrant County Intellectual Property Bar, 2009 Copyright Update